Women In Music Logo Redesign & Tote Artwork

I was invited to redesign the Women In Music logo (now know as Women Sound Off).

This project is very special to me because it was for a local black women owned brand based in Oakland. I was motivated right from the start to create a sleek and simple logo using the acronym from the company's name. I used elements such as shapes and typography to design

a beautiful and symmetrical logo. 

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For the tote artwork, I thought about the movement and vibrations of sound and music. I pictured a randomize assortment of shapes and flow. After a dozen sketches, I settled on a design that visually communicated the flow of music and the feminine energy it holds.